3rd Semester

The course aims at exposing the students to the concept, tools and techniques of marketing research and developing their skills to be able to apply research techniques to aid marketing decision making.

https://puchd.ac.in/includes/syllabus/2017/20170905103952-m.com2017-18.pdf?202010143508

The objective is to introduce the students to the integrated role of promotion techniques with the special emphasis on advertising. Brand equity is the additional value a product receives from having a well known brand, or high level of brand awareness. It is the difference in price that a consumer pays when they purchase a recognized brand’s product over a lesser known, generic version of the same product.

Brand equity is a competitive advantage that results in higher sales, higher revenues, and lower costs.

https://puchd.ac.in/includes/syllabus/2017/20170905103952-m.com2017-18.pdf?202010375508

The objective of this paper is to familiarize the student with the banking structure in India, banking sector reforms, non- performing assets, investment management in banks and e-banking systems. The syllabus is divided into two units carrying equal weightage. Detailed syllabus available at : 

https://puchd.ac.in/includes/syllabus/2017/20170905103952-m.com2017-18.pdf?202010513308

Objective: The objective is to introduce the students to the integrated role of promotion techniques with the special emphasis on advertising.

Internal Practical paper

The objective is to introduce the students to the integrated role of promotion techniques with the special emphasis on advertising. Brand equity is the additional value a product receives from having a well known brand, or high level of brand awareness. It is the difference in price that a consumer pays when they purchase a recognized brand’s product over a lesser known, generic version of the same product.

Brand equity is a competitive advantage that results in higher sales, higher revenues, and lower costs.

https://puchd.ac.in/includes/syllabus/2017/20170905103952-m.com2017-18.pdf?202010375508

The course aims at exposing the students to the concept, tools and techniques of marketing research and developing their skills to be able to apply research techniques to aid marketing decision making.

https://puchd.ac.in/includes/syllabus/2017/20170905103952-m.com2017-18.pdf?202010143508

This course aims at a familiarizing the participants with the concept of insurance, the risk and its management, various insurance policies and their structure along with the legal dimensions involved. This course also aims at providing the knowledge of Insurance Company’s Management. L ink for the syllabus:

https://puchd.ac.in/includes/syllabus/2017/20170905103952-m.com2017-18.pdf?202010372908

The aim of this course is to familiarize the student with major latest provisions of the Indian tax laws and related judicial pronouncements pertaining to corporate enterprises having implications for various aspects of Corporate planning with a view to derive maximum possible tax benefits admissible under the law.

The objective of this paper is to familiarize the student with the banking structure in India, banking sector reforms, non- performing assets, investment management in banks and e-banking systems. The syllabus is divided into two units carrying equal weightage. Detailed syllabus available at : 

https://puchd.ac.in/includes/syllabus/2017/20170905103952-m.com2017-18.pdf?202010513308

 Objective: The objective of this paper is to make the students familiar with the performance measurement techniques for business.

https://puchd.ac.in/includes/syllabus/2017/20170905103952-m.com2017-18.pdf?202010513308