Business Environment 2021-22
Prof  Ramandeep Kaur

Business Environment 2021-22

The main objective of the course is to acquaint the students with various environmental factors that create a profound impact on the business organization. it would also make the students capable of analyzing and understanding the implications of different macroeconomics policies implemented by the the Government. 

Sales and Distribution Management 2021-22
Prof Surabhi Sood

Sales and Distribution Management 2021-22

The purpose of this paper is to acquaint the student with the concepts which are helpful in developing a sound sales and distribution policy and in organizing and managing  sales force and marketing channels.

https://puchd.ac.in/includes/syllabus/2020/20200826213711-bbasyllbusw.e.f.pdf?202002260809

Business Environment
Harpreet KaurProf  Ramandeep KaurDr. Anubhuti Modgil

Business Environment

The main objective of the course is to acquaint the students with various environmental factors that create a profound impact on the business organization. it would also make the students capable of analyzing and understanding the implications of different macroeconomics policies implemented by the the Government. 

Sales and Distribution Management
Rupali Garg

Sales and Distribution Management

The purpose of this paper is to acquaint the student with the concepts which are helpful in developing a sound sales and distribution policy and in organizing and managing  sales force and marketing channels.

https://puchd.ac.in/includes/syllabus/2020/20200826213711-bbasyllbusw.e.f.pdf?202002260809

Insurance & Risk Management
Namrita Singh Ahluwalia

Insurance & Risk Management

The objective of this course is  to familiarize students with the principles and practices being followed in the insurance sector. The students will also learn risk management process and Applications. 

Consumer Behaviour
Namrita Singh Ahluwalia

Consumer Behaviour

The course of consumer Behavior aims at enabling students to understand the process of consumer behavior , issues and dimensions, various internal and external factors that influence consumer behavior and to apply this understanding to the development of marketing strategy.

International Business

International Business

The objective of this course is to familiarize students with the concepts, importance and dynamics of international business. The course also discusses theoretical foundations of international business to the extent these are relevant to understand the mechanics of global business operations and development.

https://puchd.ac.in/includes/syllabus/2019/20190716162753-bbasyallabi2019-20.pdf?202010534508

Entrepreneurship & Small Business (2020-21)
Shubhpreet Kaur

Entrepreneurship & Small Business (2020-21)

To familiarize the budding entrepreneurs with the competencies and qualities of successful entrepreneurs and to help learners understand various issues involved in setting up a private enterprise and develop required entrepreneurial skills in economic development.

https://puchd.ac.in/includes/syllabus/2019/20190716162753-bbasyallabi2019-20.pdf?202010534508