Marketing of Services
This course aims at enabling students to apply marketing concepts and principles to
the unique challenges and opportunities of services marketing to create customer value.
Microsoft Word - Final on net BBA Syllbus w.e.f. 2020 (puchd.ac.in)
Business Policy & Strategy
The course structure gives an insight into the strategic planning process done
by organizations. The student is required to learn basics of that how a strategy is formed
and finally implemented by organizations.
Microsoft Word - Final on net BBA Syllbus w.e.f. 2020 (puchd.ac.in)
Microsoft Word - Final on net BBA Syllbus w.e.f. 2020 (puchd.ac.in)
